To keep abreast of the latest news from the market, read on-

1) In an interesting move, Emami has entered into a co-branding deal with Disney Consumer Products to manufacture and market a portion of Disney’s products in India. This could be a precursor to similar deals with Cartoon Network, Mattel and others. Catch up with this story at: The Economic Times

2) Tata’s entry into the low-end water purifier market has sparked a price war, bringing them in direct competition with HUL and Eureka Forbes, the pioneer in this segment. Explore their pricing strategies and what it holds for the market at: The Times of India

3) Dabur has recorded strong growth in recent quarters and has emerged as a powerhouse among Indian FMCG companies. However, rising prices and intense competition could spoil the party for them. Find out more at: The Economic Times

4) Gold Flake Kings will now cost as much as 7% more, thanks to a recent decision by ITC to hike its prices. This follows a move last year to increase prices of India Kings and Benson & Hedges. Read on at: The Economic Times

5) HUL is the country’s largest advertiser and it has retained Mindshare as its media agency. Mindhsare’s MD R. Gowthaman shares with us the challenges ahead, the strategy for HUL and the consumer goods industry in general. Read on at: Live Mint

6) The packaged food market is set to reach $20 billion by 2014. Find out more about this industry and they key players from this short report at: Business Standard

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