Read on to catch up with the latest news from the market-

1) Sprite is Coca Cola’s second largest brand worldwide. However, its growth has taken a beating, which has led them to launch a new campaign in which Sprite will be called “The Spark”. Will it have its desired impact? Only time will tell. Find out more about this campaign at: The New York Times

2) In another case of airing misleading advertisements, HUL has been held guilty of making misleading claims on its beverage ‘Kissan Amaze’. In an era where a number of companies are making tall claims about their food products, this could well be a sign of things to come. Times of India

3) The volatile stock market, the Budget, GST…there is a lot of uncertainty out there. What impact does this have on ITC, the tobacco to hotels behemoth? Find out at: The Financial Express

4) Parachute is Marico’s flagship brand with a loyal customer following, especially in the south. What is the reason behind this success in particular and Marico’s success in general? Find out from Harsh Mariwala, Chairman and Managing Director of Marico Ltd. at: Business Line

5) In spite of the economic downturn and erratic monsoons, 2009 was a favorable year for the FMCG industry as a whole. Explore the reasons behind and the strategies followed by HUL, GCPL, GSK, P&G and others at: DNA India

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