• Marketique Update

    Thank you all again for your enthusiastic response to Marketique!

    We have already published two of the three prize winning articles. You just need to wait a little longer for the winning entry!

    After receiving over 100 entries by working professionals and students from more than 25 B-schools across the country, we were able to narrow down to the winning three. However, we feel that there are some very good entries that deserve a mention. Hence, we have decided to reward three more entries with a ‘Judge’s pick’ prize. The three entries receiving this prize are:

    ‘Guilt Marketing’ by Saradha G, XLRI Jamshedpur
    ‘Habit Marketing’ by Amit Shukla, IIM Lucknow
    ‘My 2 cents on Marketing’ by Venkatesh K, Bharat Petroleum Corporation Limited
    These entries will be published on the blog starting from Thursday.

    We thank Prof. Shantanu Dey for taking time out of his busy schedule for evaluating the entries for Marketique. Prof. Dey has an extensive experience in the media industry, and has served as a consultant to private, as well as government agencies on media related issues. Further, he has a rich editorial experience owing to his stints as Copy Editor of India Today magazine, Director-Programming at TV Today, General Manager & Head of Programming at TIMES Television, and Business Editor at Tehelka.