A typical Indian youth today wears all the global brands, knowingly or unknowingly. Knowingly because very small section can afford and others wear duplicates, Gucci, Armani, D&G. Unknowingly because of ignorance, they don’t realize the watch they bought from road side is copy of a Rolex or belt with “G” shaped buckle is a copy of a Gucci. Speaking of brands one of the Indian brands I’ve been following carefully since last few years is Fastrack. Let me just inform readers my liking for Fastrack in not because I am …
Ulhaas’11- The Experiential Marketing Carnival
Marketers from IIM Calcutta participated in the execution of a very important process for any company. They were Involved in conducting a market research program which would allow companies to understand how consumer perceive their brand. This event, organized by Team Census, was conducted during the month of January. Sahil Dev, a member of the organizing team gives a description about the two day experience.
A brand is made or broken by the response of the consumers towards it. So, we can see why “knowing the consumer” is of utmost importance …
“John Nash: [to Thomas King] I still see things that are not here. I just choose not to acknowledge them. Like a diet of the mind, I just choose not to indulge certain appetites; like my appetite for patterns; perhaps my appetite to imagine and to dream.”
A long-term disorder involving the breakdown between vision, personality and behavior; leading to faulty perception, inappropriate actions and feelings, and withdrawals from reality.
Schizophrenia, the ‘Chemical X’ that makes any Hollywood movie an instant hit, be it the 4 Oscar bagging, “A Beautiful Mind” …
News from the market!
Daimler unveils BharatBenz
India is top on agenda for Daimler as it unveils an all new India-centered brand BharatBenz. The BharatBenz trucks are designed and manufactured in India as the world’s biggest truck maker looks to gain foothold in Indian market. SME India , Economic Times
HP’s new campaign
HP’s new global marketing campaign celebrates how people around the world are using HP technology to pursue their personal and professional passions. The launch of its worldwide “Everybody On” tagline and branding campaign – “spanning music, fashion, community activism, business and more” – is …
No IDEA? Get IDEA!
Most of us are familiar with “SIR JI” and this is a phrase that was taken to a new level by Idea Cellular Ltd. In recent years, IDEA’s Campaign themed ‘An IDEA Can Change Your Life’ has been one of the most successful ones and it never goes away from our minds.
Some of the reasons for this astounding success are:
Emotional and moral appeal of the idea
Binds the consumer with an innovative Idea