Fresh from the Web
Some of the latest developments in the marketing world are:
1) Active and effective marketing strategies, launch of new brands and shrewd re-pricing have helped Tata Tea emerge as the market leader in the Rs 7000 crore Indian Tea market. Find out more at: Financial Express
2) Food prices have hit a decade’s high of almost 20%. Meanwhile, top brands and players in the food industry are left with few options to deal with the situation. Find out how big brands are dealing with the current scenario at: Economic Times
3) Sara Lee …
With TV’s, radio, print and all the mediums along the beaten path becoming more cluttered, getting the attention of the consumer is becoming increasingly difficult for marketers. That has propelled them to explore new modes of advertising, such as advergaming.
Simply put, an advergame is a free electronic game to promote a product or a brand. It allows a user to play any game, with the brand being advertised as an intrinsic part of the game. Advergaming can be called a ‘Pull’ medium, where consumers choose to learn about and connect …
Nokia 1100 – The first “Made for India” mobile
Nokia became a success story in India starting from a point where almost 80% of handsets were sold in the grey market and high duties ensured large scope for arbitrage. While lowered handset prices and a wide distribution network along with the government’s decision to lower duties helped its cause, it also displayed leadership through its India-centric product innovation. The launch of Nokia 1100 in late 2003 was major milestone on Nokia’s road to market leadership in India.
While the model had other features like calculator, alarm clock, stopwatch, games and …