• Articles tagged with: Nokia

    Fresh from the Web

    Fresh from the Web

    Some of the latest developments in the marketing world are:
    1) Active and effective marketing strategies, launch of new brands and shrewd re-pricing have helped Tata Tea emerge as the market leader in the Rs 7000 crore Indian Tea market. Find out more at: Financial Express
    2) Food prices have hit a decade’s high of almost 20%. Meanwhile, top brands and players in the food industry are left with few options to deal with the situation. Find out how big brands are dealing with the current scenario at: Economic Times
    3) Sara Lee …

    Advergaming

    With TV’s, radio, print and all the mediums along the beaten path becoming more cluttered, getting the attention of the consumer is becoming increasingly difficult for marketers. That has propelled them to explore new modes of advertising, such as advergaming.
    Simply put, an advergame is a free electronic game to promote a product or a brand. It allows a user to play any game, with the brand being advertised as an intrinsic part of the game. Advergaming can be called a ‘Pull’ medium, where consumers choose to learn about and connect …

    Nokia 1100 – The first “Made for India” mobile

    Nokia 1100

    Nokia became a success story in India starting from a point where almost 80% of handsets were sold in the grey market and high duties ensured large scope for arbitrage. While lowered handset prices and a wide distribution network along with the government’s decision to lower duties helped its cause, it also displayed leadership through its India-centric product innovation. The launch of Nokia 1100 in late 2003 was major milestone on Nokia’s road to market leadership in India.
    While the model had other features like calculator, alarm clock, stopwatch, games and …

  • Articles tagged with: Market Research

    Ulhaas- the experiential marketing extravaganza!

    Ulhaas- the experiential

    (IIM Calcutta campus was abuzz with students frantically wearing different guises and chalking out plans to playfully trap the consumers into market research without actually sounding like researchers. While the event got over in the first week of this month, Amber Nagar (PGDM 2009-11, IIM Calcutta), a member of the organizing team, Team Census, elaborates upon the event)
    “How well do you know your customer?” That is the first question any experienced marketer would ask you when you approach him with a marketing plan. And we at Team Census, …

    Road to Research – Avoiding the Gravel

    Road to Research

    A few days back, I was waiting to board my flight at an airport when I was approached by a girl who wanted me to answer some questions regarding the airport facilities. I had time on my hands so I agreed. As she began asking me questions, I could not help but notice that every time I would answer one of her questions, she would put down 6-7 circles on her questionnaire. At one point, she filled up an entire page based on one response from me. The survey was …

  • Articles tagged with: Coke

    Advergaming

    With TV’s, radio, print and all the mediums along the beaten path becoming more cluttered, getting the attention of the consumer is becoming increasingly difficult for marketers. That has propelled them to explore new modes of advertising, such as advergaming.
    Simply put, an advergame is a free electronic game to promote a product or a brand. It allows a user to play any game, with the brand being advertised as an intrinsic part of the game. Advergaming can be called a ‘Pull’ medium, where consumers choose to learn about and connect …

    New Product Launch-Coke Zero

    New Product Launch-Coke Zero

    In the soft drinks industry, change is the name of the game. Coca Cola has symbolised this time and time again, with a history of constant innovation and new products in their track record. Coca Cola Zero is just one such example of a great new product launch.
    Coca Cola Zero, better known as Coke Zero, was launched by the Coca Cola Company in June 2005. The Atlanta based Company described it as their biggest launch in 22 years since the launch of diet Coke. This drink was strongly targeted at …