It’s been a long time coming, but finally you can stop holding your breath (that is if you hadn’t gotten tired of the wait already) for the new Marketers team for 2013-14. It was not easy, but we finally managed to handpick the best among the 49th batch, people who share our passion for marketing, and love to write about it!
 

We do sincerely apologise for the excessive delay though. Logistics could have been handled far better on our end, but what’s done is done and here’s looking to the future.
We …

The Marketers & Intaglio (The IIM Calcutta International Business Summit) presents Marketique 2013. Yes, our essay writing competition is back, this time with more topics for you to choose from, hopefully making the task somewhat easier for you.
Inviting all students & professionals – here is a chance to pen down your Marketing thoughts.
Here are the list of topics for this year’s competition and rules and regulation as follows:
Topics:
1. Branding and sponsorship opportunities in large-scale summits (business meets, international conferences, etc.)
2. Is traditional marketing dead?
3. You can also choose to …

 When was the last time you went shopping and came back sticking to your shopping list?
A good share of our purchases in stores ends up being unplanned and happens impulsively. Visit an organized retail format and you are likely to be bombarded with an array of deal offers and eye catching promotions, inviting you to sample items you had never considered. Welcome to the battleground of modern retail, where brands compete fiercely to gain precious consumer attention. Also known as Point of Purchase activities, these are the brand’s last opportunities to …

The word “Creatives” have been used here as in advertising parlance. Creatives in advertising parlance are nouns which mean the TV commercials that you see or a print/ooh ad that you encounter. So for example a Vodafone zoo-zoo Ad campaign had many creatives on air simultaneously. All marketing communications lectures in B-schools stop at creatives.

While walking through the streets of Kolkata during the initial days of Durga Puja, I came across this poster of Royal Stag. From several years, Royal Stag has been using the tag-line “It’s your life: Make It Large!” for audio cassettes and Cds. This time, the liquor brand came up with an entirely new concept of digital Durga Puja Awards – the ‘Royal Stag Mega Pujo Awards, where the contestants would enter online and viewers from across the world would vote and choose the best pujo via social networking site …