The spending on television advertisements has been on an exponential rise in the past few years with every brand wanting to flood you with its commercials. However, a lot of reports have been suggesting that the efficacy of a television commercial to ensure brand recall has been falling significantly with the increasing brand clutter on the so-called idiot box. It is not surprising then that brands have started to find new ways to creep into our daily life. It is often said that things impact the most when you expect …

The past few days have seen some very competitive advertisements clog the Indian consumer space. Indigo set the cat among the pigeons by unleashing a half-page comparative advertisement in all prominent newspapers which denounced its rivals and tried establishing the supremacy of Indigo on the basis of various performance related data sourced from DGCA (Directorate General of Civil Aviation). The next big news in this segment was the HUL advertisement centered around the performance of Rin vis-a-vis its P&G rival detergent Tide. The driver for this campaign seemed to be …

Curious? Well, Jogeshwari is a suburb in Mumbai where Kishore Biyani’s Big Bazaar is headquartered. Thyagaraya Nagar, or T. Nagar for short, is a bustling shopping area in Chennai, with Ranganathan Street being heart of the entire shopping scene there. So, what links the two of them? Read on…
Ranganathan Street, located in T. Nagar, is the melting pot of shoppers in Chennai. On any given day, thousands of people throng the street and for most families, shopping has always meant a fun day spent at Ranganathan Street. Enter the street …

Read on to keep track of the latest news from the market-
1) Kraft Foods is all set to leverage Cadbury’s presence in India to launch its chocolate, biscuit and snack brands and this could put Nestle, Britannia and HUL under a bit of pressure. Find out more about their plans at: The Economic Times
2) Coca-Cola will be the ‘Official Beverage Partner’ and Reebok will be the ‘Official Apparel Partner’ for the prestigious 12-nation Hockey World Cup to be held in India in March. Read on: PTI News
3) Emami’s Fair and …

With the launch of Nano, Tata became a world-wide story in a way no other Indian industrial group has been able to become. However, today’s post is about their first foray into the small/mid-size car segment in India which happened way back in 1998 with Indica. Maruti-Suzuki was the leader in the small car segment (Class A) and as is Tata’s wont, they created a new segment with Indica – that of small big car, larger than Maruti 800 and cheaper than the available Class B variants. Also, confident due …