In ancient times, a spa meant seeking baths in waters with medicinal or healing properties. With advances in cosmetic treatments and medical treatments, both diverged at some point of time, and nowadays spa often refers to luxurious body massages usually indulging the senses of smell, sound and delivering complete pleasure and relaxation. The cosmetic industry mostly targets women to pamper themselves with such luxury, and why not? Whether a woman is a homemaker or someone who has a career, both put in so much effort in keeping the home together and taking care of everybody around her. She surely deserves a spa treatment once in a while to rejuvenate herself.
Ladies in Chennai have been known to be mostly employed. Being a metro city, it sure has its benefits. People in metros tend to be more updated about technology and changing trends due to their vast exposure. The spa industry should be able to flourish with the right kind of network and advertising strategies.
It is more likely that the younger generation will respond to new experiences like a spa massage in Chennai. Chennai being a multifaceted crowd also has the conservative ones who may not be very comfortable with exposing skin to have it oiled and pampered. Worldwide spa treatment differs widely and encompasses every possible kind. Learning from Indian ayurvedic techniques, Chinese and Southeast Asian culture, the Thai massage is one which is a dry massage, which is without the application of oils. Thai massage in Chennai would be a great stress buster for the conservative type of woman as it does not require undressing.
Classical methods of advertising by pamphlets, brochures, newspapers, television and radio although still effective, have major setbacks even while being the expensive form of advertising. Brochures and newspaper ads need to use imagery and words with utmost efficiency because of space limitation. Television ads cannot be as lengthy as serials and only a limited amount of information can be passed on. With modern technology at their fingertips, a majority of the crowd seeks all sorts of information from the internet.
Essentials of advertising a spa:
Visibility: Being located in a busy area is the easiest way of gaining the attention of potential customers. Shopping areas and malls are ideal locations of spa centres. Spaces in such areas can be quite expensive but are better investments than being located in a lesser known area.
Announce your presence: Pamphlet with newspaper is a great way of letting people in town know of the startup of a business. Announce your inauguration day and special offers in a limited time period are sure to catch attention. Distribute pamphlets to boutiques, cloth stores, cosmetic stores and cosmetic clinics for circulation. You could also find beauty parlours to promote the spa.
Website: Create a well-strategized website. There are many things to look at when creating your website. It must be informative and most of all eye-catching. Use a colour scheme that suggests luxury and relaxation. Use images of women relaxing and indulging themselves in oils, aroma, baths, flowers and fragrant soaps. List out what you have to offer to your potential client, and while you list out, compliment each listing with suitable pictures, a short description of the procedure and its benefits. Encourage queries. Research on best suitable keywords for your website according to location and the clientele that you are focussing on. Plan and execute well so that your website does not get lost among the umpteen websites already present. On your website allow for registration or sign up, booking of appointments and update your clients on latest offers from time to time. Stay active and don’t doze away. Send automated emails to clients about offers or just beauty tips to keep them engaged, periodically.
Make note of queries: People who find your website are most likely to call you before dropping in for a session. Be prepared, employ a well acquainted and cheerful person to deal with queries and appointment booking, no one wants to start on a relaxation mode after chatting with a grumpy voice. As you attend the call, keep a diary to make note of queries, this will greatly help you find the right keywords for the website and also find the very best topics to write about in your blog.
Spa Centre: After all the advertising, let not your spa be a disappointment when visited if you want your clients to return with friends. Interior design the spa to allow for privacy and respect your client’s space. Keep the place hygienic, pleasing the eyes, appealing to the senses with a mild aroma and soft music. Overall let the experience be a whole and relaxing experience for the client so that they keep talking about it to no end to their friends and family. Well, that surely will get you more clients. Speak to your clients, know their preferences, get to know them better while allowing them their personal space.
Effective offers: Announce and email offers on an occasional basis. Have special offers for brides to be, their entourage, be sure to specify the number. Have seasonal offers, these are times when women seek to look their very best and are sure to splurge themselves in luxury. Have offers for friends or friend packages where you can allow for a (limited number) group of friends. Always have gift packages, which are sure to strike well with the crowd. People are always wondering about suitable wedding or wedding anniversary gifts and birthday gifts, include these in your gift packages.